Tag Archives | InBusiness
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Your next key hire: 3 questions to ask, 3 to answer

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” We might add to Red Adair’s… more...
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Beyond a business plan:  5 things to know (and do) when starting your business

Beyond a business plan: 5 things to know (and do) when starting your business

You’ve written a business plan explaining your product, marketplace, competitive advantage, and your marketing and financing strategies (the purpose of a business plan). You’ve got… more...
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Five FREE “Must Have” Apps for Business or Personal Productivity

Five FREE “Must Have” Apps for Business or Personal Productivity

What’s in your apps folder? As Google, Apple, Facebook and Yahoo continue to squabble for your desktop, tablet and mobile app dollars, we’re beneficiaries of… more...
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When (and how) to fire a customer

How would I feel if [insert employee’s name] went to work for a competitor tomorrow? That question, over the years, has helped me drill down… more...
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Content Marketing vs. Marketing Content  - How to get more online attention

Content Marketing vs. Marketing Content – How to get more online attention

If you own or market a business service or product today, welcome to my world: in addition to your core business, you, too, are now… more...
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Three minute quiz: What’s your advertising IQ?

What’s your adIQ? I’m often asked what makes an effective ad in a magazine. How versed are you on the intersection of design and influence?… more...
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5 business trends worth watching in 2012

InBusiness by Jody Glynn Patrick We’ve reported, in the pages of In Business magazine, stories of business best practices and trends, and from that collection… more...
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Five ways to put LinkedIn to work for you.

Blog by Jody Glynn Patrick at InBusiness Gaining members at the rate of more than 1,000,000 per week, LinkedIn has been called the most powerful… more...
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Six (easy) ways to become a better leader

A bit of advice and perspective from Jody Glynn Patrick at InBusiness When transitioning from nonprofit leadership to corporate executive management, I purposefully chose a… more...
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