Finding your paper clip strategy

Photo courtesy of Wanzijia by Hawyih

Photo courtesy of Wanzijia by Hawyih

I am inspired by a writer named James Clear. Twice a week he publishes well researched articles about forming good habits. Each article introduces a framework for how you may be able to go about your daily schedules in a way that yields you positive results.

Some of these techniques may not be practical, but many make a lot of sense.

Last week, James wrote a story about the “Paper Clip Strategy” for managing your efforts.

The basic premise is you put X paper clips into a jar and move from one to another each time you complete a task. This method proved successful for a stock broker with 120 paper clips, and may work for you as well.

Today I decided to put this method into action. Instead of putting 120 paper clips into a jar, I made 10 tick marks on my whiteboard. Each tick mark represented a sales and marketing effort I would be making to grow my business.

Each time an effort is completed, I checked it off the list.

Today has already been my most productive day for sales and marketing!

Finding your strategy

This is a method for organization that may work for you. Or it may not. The key is to think of ways to make progress toward your long term goals.

You may not own paper clips or you may not own jars. That’s fine, use something else. Use post-it notes or a whiteboard. Use Russian nesting dolls! Just find something that works for you.

The key is to break down long term goals into something that is easily achieved. Make small amounts of progress and get big results.

So what is your paper clip strategy?

About Jeff Sauer

Jeff Sauer is the founder of the popular digital marketing blog Jeffalytics, and resides in San Francisco. Jeff loves SEO, PPC, Google Analytics and WordPress and has developed a popular online marketing and measurement resource called Knowledge Land. In his spare time, Jeff travels the world and shares his experiences at Jeffsetter.com. You can follow him on Google+ and Twitter.

, , ,

Trackbacks/Pingbacks

  1. When doing nothing is the most productive thing to do | TDS Business - June 4, 2015

    […] own or operate your own business, a work-life blend might be best for real balance. There are some great strategies to get through your to-do lists. However, sometimes doing nothing IS the most productive thing to […]

Leave a Comment