Business news roundup – Oct. 28, 2013

Small businesses should prepare for busy holiday season

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The traditional start to the holiday shopping season (black Friday) is a little more than one month away. According to this article by Chad Brooks on foxbusiness.com more holiday shoppers will be heading to small businesses this year.

A recent study done by business products and marketing services provider Deluxe Corp, revealed 35 percent of consumers plan to shop at local small businesses this year. That’s up from 27 percent in 2012. To read the full article click here.

Prankvertising

It’s the latest advertising strategy that’s taking the business world by storm. It’s called prankvertising and it is exactly what it sounds like. A company takes a bunch of unsuspecting people, pulls a prank on them, records it and then shares it with the world.

Matt Wilson talks about the Promotional Power of ‘Prankvertising’ in this article on Entrepreneur.com. In case you’re still confused or just want to to see an example we’ve included a video of a prankvertisement by electronics manufacturer LG.

So is prankvertising here to stay?

Apps for business travel

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This is pretty straight forward. CNNMoney compiled a list of the 9 apps every business traveler needs now. Click here to find out what they are.

About Barclay Pollak

Barclay Pollak is an award winning journalist and proud to be a member of the Corporate Communications team at TDS Telecommunications Corp. (TDS®) in Madison, Wis. Barclay joined the team in April of 2013. Before that Barclay worked as an Anchor/ Reporter for the NBC affiliate in Madison. While at NBC-15 Barclay was recognized by several organizations for his contributions to the television news industry. They include the Wisconsin Broadcasters Association, the Radio Television Digital News Association (Edward R. Murrow Regional Award) and the Chicago/Midwest National Academy of Television Arts and Sciences (2012 Emmy Nominee). When he’s not working Barclay enjoys cheering for all the sports teams in Wisconsin. Barclay’s a University of Wisconsin-Madison alumnus and a huge fan of Badger athletics. Barclay is fascinated by the ever changing world of technology and spends a fair amount of his free time reading about the latest and greatest developments online. When Barclay’s not learning about technology he’s scouring the Internet in search of freeware. Barclay has an 8-year-old daughter and lives with his girlfriend of almost five years on Madison’s southwest side. Follow on G+.

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