justin beck

Negotiation it’s a beautiful thing

By Justin Beck Co-Founder and CEO of PerBlue

Negotiation is a beautiful thing. You know why? Because it makes everyone involved happier. The best type of negotiation works to find the absolute best results for each party. This type of negotiation is called Win-Win, and can be applied in almost every situation. I’ve found that becoming a skilled and practiced negotiator makes me and the people around me, like my friends, family, business partner, and employees, happier.

Situations for negations happen all around us, occur during all stages of life, and at all levels of importance. Some examples of negotiation include:

Child / Parent: Dealing with day to day conflict.
Siblings: Learning to share toys, clothes, or Mom’s attention.
Friends: Taking turns while playing.
Significant Others: Time management, spending an agreeable amount of time together.
Boss: Pay and compensation rates for an employee.
Business: Aspects of contracts, partnerships, or funding.

Win-Win negotiation is a powerful tool that can benefit both sides of any deal. Strive to find that “sweet spot” that lets everyone walk away happy. Negotiation is just like anything else – practice makes perfect. Have fun role playing and practice negotiating with friends and family first. You’ll gain confidence and soon be ready to negotiate in other situations where more is at stake.

Check back for five tips for better negotiation, I’ll be sharing them as part of a three blog series.

A bit about Justin – a guest blogger for TDS

Justin Beck is the Co-Founder and CEO of PerBlue, a mobile and social gaming company in Madison, Wisconsin. The company is best known for its flagship product, Parallel Kingdom, the first location-based RPG. Justin is a passionate software developer and entrepreneur. As CEO, Beck has grown PerBlue from a group five college friends to a team of 30 full-time employees.

Prior to starting PerBlue, Beck held software engineer and program manager positions at Microsoft and Google. Beck graduated from the University of Wisconsin with degrees in Computer Engineering and Computer Science.

About Guest Blogger

Guest bloggers for the TDS Business Blog.

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