Tag Archives | jody glenn patrick

When (and how) to fire a customer

How would I feel if [insert employee’s name] went to work for a competitor tomorrow? That question, over the years, has helped me drill down… more...
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Three minute quiz: What’s your advertising IQ?

What’s your adIQ? I’m often asked what makes an effective ad in a magazine. How versed are you on the intersection of design and influence?… more...
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