Thanks to the Internet and cloud computing starting a business is easier than ever. But, there’s good and bad news for entrepreneurs.
We will start with the good. Years ago there were so many things that were almost impossible to do as a solo business owner. Now, if you want to be a service provider, you can be up and running in no time.
Many entrepreneurs start by figuring out if their product or service is viable. Basically, they begin by emailing and calling friends, family, colleagues, and vendors – shaking trees to see if any fruit falls. This requires time and energy, but very little money. A laptop, email account, cell phone, maybe a VoIP service, business cards, and you are good to go. Easy peasy!
There used to be some big barriers that stopped individuals from starting a businesses. Enter cloud-based services that are inexpensive and run on any device. If you need help on a project you can find it online at sites like Elance, oDesk, and Fiverr. The cherry on top may be sites like 99designs where you can find unbelievable values on design services.
Now to the bad. I think it’s harder for people to objectively vet their idea, take the time to think it through, and plan for success. And I don’t mean writing a 100-page business plan, which no small company needs.
I think many people who are not naturally entrepreneurs may be starting businesses because it’s the “cool” thing to do, or because they feel they don’t have options in the corporate world. I read an article recently hypothesizing that we’re going to experience a record number of small business failures because of these two points. I think that may be right.
I also think it’s harder to be heard because it’s so easy and cheap to broadcast constantly through your blog and social media platforms. No small business wants to be the great product or service nobody has heard of. No prospects = no business.
Overall, I think the changes are positive. I think people who want to start businesses should be able to do it easily, and without major startup costs.
Yes, I think it’s definitely easier to start a business and be an entrepreneur now. I also think our lives will be greatly improved as more entrepreneurs and small business owners get to share their vision and ideas with the world.
What do you think? Is it easier or harder to start a business now? Is it a good thing? I would love to hear your thoughts in the comments below.