With all due respect to the Gershwin brothers and Gloria Estefan, rhythm isn’t just important for music. It’s also essential to businesses.
You only have so much will power. Now, you can build will power like a muscle but, the amount you have is still finite. Running a business is hard, it can be even more challenging if you rely solely on your own will (I see you over there delicious box of donuts in the break room).
Rather than leave things to chance, I prefer to see business owners develop rhythms. I’m not going to list every rhythm you could develop. I’m going to list the most powerful five to get you started.
Great marketing is about momentum. It’s about putting your foot on the gas and leaving it there. In the absence of consistent rhythms, your marketing efforts can easily be disjointed and lack intention. I recommend creating a calendar before the year starts that outlines how, where and when you are going to market your business in 2016.
- Working on the business
“Oh I’ll work on the business when I have a little time open up”, said every business owner whose schedule is so chaotic they think about closing up shop on a weekly basis. You should work on your business consistently and intentionally to maximize the value of your time. William Faulkner said, “I only write when I am inspired. Fortunately, I am inspired at 9 o’clock every morning.” Create your inspiration and set aside time to work on your business.
- Employee training
I used to say I would spend meaningful time with my kids when I had time. Guess what? That time never never came.So, I created a family night. Team training is another area in business that falls into the “left over” category. It should be priority for your business. If your team doesn’t perform well, then your business won’t look good. Spend time each month making your team better.
- Team meetings
Create space in your business for your team to get together and solve problems and work through the process of delivering value. These meetings don’t have to be long but they should be consistent so things continue to move forward and everyone is on the same page.
- Time off
This last one may come as a surprise but business owners are constantly pushing themselves and can be terrible about taking breaks. Research now shows that breaks help people do more not less. If you don’t schedule this time in advance, you likely won’t take meaningful vacation time to rejuvenate.