Today is International Podcast Day, a day to celebrate the power of podcasts and connect with fellow podcasters, podcast listeners, and leaders in the podcasting industry.
Podcasts—an episodic series of spoken-word stories or topics that a user can download or stream on a phone or tablet—have become a major source of content consumption for Americans in recent years. In the past month alone, nearly 40% of Americans have listened to one.
Collectively, over 2 million podcasts total more than 48 million episodes, covering popular genres like business, comedy, productivity, news, and society and culture. Popular smartphone podcast apps include Apple Podcasts, Google Podcasts, Spotify, and Stitcher.
Podcasts have made gaining business advice easier and more convenient than ever. Due to the audible nature of podcasts, they are a great resource for business owners looking for ways to improve and scale their business while at the same time maximizing their tight schedules and completing essential tasks. Here are five business podcasts to work into your schedule!
“WTF: What’s the Future” with Brian Solis
This new, weekly podcast is hosted by eight-time best-selling author and Global Innovation Evangelist for Salesforce, Brian Solis. It’s centered around topics related to digital Darwinism—the idea that technology and society are evolving so fast that businesses can’t adapt naturally.
Through in-depth, yet easy-to-digest conversations with people throughout the business sector, Solis and his guests tell the human stories driving innovation and the meaning behind the large changes we all face. Whether you’re looking to learn from today’s influential leaders or discover the impact of trends on the market, WTF is here to help you stay ahead of the curve.
“Youpreneur” with Chris Ducker
Especially useful for solopreneurs, “Youpreneur” is a podcast geared toward helping listeners enjoy their life through improved productivity. Much of the valuable information comes from the firsthand experience of British podcast host Chris Ducker—a man who spent years as a successful independent business consultant before “burning out” due to acute exhaustion, dehydration, and a serious spinal injury from sitting in a chair up to 15 hours a day.
After stepping down and experiencing this incident, Ducker had an epiphany and strove to become a “virtual CEO” with a healthier lifestyle. Today, he works six hours a day, four hours a week and shares his knowledge and wisdom on business—and life—through topics like productivity, delegating, personal branding, marketing, and outsourcing.
“The Tim Ferriss Show” with Tim Ferriss
“The Time Ferriss Show” is perhaps the most acclaimed podcast on this list. On many occasions, it has ranked as the No. 1 business podcast (out of a half million) on Apple Podcasts, and it is the first business/interview podcast to reach 100 million downloads. It has now surpassed 700 million downloads.
Like “Youpreneur,” this can also be categorized as a mindset/productivity podcast. Each episode, Tim brings the practices and daily routines of successful businesspeople and athletes to the surface and relates them to his listeners. This includes favorite books, morning routines, exercise habits, time management tricks, and much more. A few noteworthy guests include Dr. Jane Goodall, author Neil Gaiman, journalist/author Elizabeth Gilbert, entrepreneur Naval Ravikant, actor Vince Vaughn, and professional basketball player LeBron James.
“Social Media Marketing” with Michael Stelzner
Michael Stelzner is the CEO and founder of Social Media Examiner—a successful media company named a Top 100 Business and Top 100 Small Business blog by Technorati in 2013. Uploading weekly 45-minute episodes since 2012, Michael Stelzner’s “Social Media Marketing Podcast” has been helping entrepreneurs become marketing experts for nearly 10 years.
This series helps business owners navigate the ever-changing marketing landscape through personal success stories and expert interviews with industry leaders leveraging platforms like LinkedIn, YouTube, Facebook, Instagram, and even TikTok. Through this podcast, you will discover how successful marketers employ social media, learn new strategies and tactics, and gain tangible tips to improve your social media marketing every week.
“How I Built This” with Guy Raz
To many entrepreneurs, the thought of scaling their small business to a corporation traded on the New York Stock Exchange is a distant dream. In “How I Built This,” NPR’s Guy Raz breaks this process down into achievable steps.
Raz does this by telling the stories behind well-known companies like Airbnb and WeWork. Specifically, he interviews now household-name entrepreneurs like Daymond John, Katrina Lake, and Vlad Tenev about how they solved problems during the early days of their now prolific companies. This humble podcast allows listeners to realize their potential and avoid discouragement!
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