Out-Of-Office

Four Ways to Step Up your Out of Office Game

In the words of House Claus of the North Pole: Holidays are Coming. While you’re no doubt busy with shopping, baking, and decorating (not to mention getting through all of those last minute end-of-the-year projects at work), don’t neglect another important office task – crafting your out of office message.

Oh sure, you could play it safe and write the usual “I’ll be out of the office until X. If you need immediate assistance please contact Y.” But, can you say boring? I can. And just did.

So why not make that magical email auto responder work for you, while you’re busy not working?

Here are four smart and easy ways to get more out of your out of office message:

Appreciate
You know that “Y” person in the boring example above? The rest of your out of office message is a great opportunity to tell your senders exactly *why* that person can handle whatever comes their way while you’re gone. No one loves being someone’s backup, but a few kind words both reassure your audience that they’re in good hands, and show your colleague you recognize their effort on your behalf.

Educate
The New York Times’ Erin Grau’s out of office message was so good it was retweeted over 700 times! While you could certainly use your autoresponder to talk about one of your company’s products or services (we’ll get into that next), you could also use it to share some favorite bits of knowledge, a great historical tale, or even a recipe (tie it in to wherever you’re headed to achieve the ultimate out of office synergy).

Promote
You can absolutely use your out of office message to promote your company, but you can also use it to promote yourself. Speaking at a conference? Share a link to your presentation in your auto responder. Doing some training? Let your colleagues know ahead of time about your new expertise.

Entertain
Finally, don’t be afraid to use your out of office message to simply make people smile. Share a funny gif, your favorite Dad Joke, or the kind of honest reply that my colleague Barclay Pollak used to win the coveted “Best of TDS Out of Office Message”:

I’m on vacation. That means I will not be responding to your message. Don’t worry. It’s nothing personal. Lucky for you I have some fantastic coworkers who may very well be able to assist you. First, Terri Hayes. She’s my boss and incredibly helpful. Next, there’s Erin Way. She’s from Iowa. We don’t hold that against her. She’s pretty dope. Not dope in a bad way. But dope in like the early/mid 90’s slang way.

Oh, I’ll be back on May the 29th. Fun fact alert! May 29th is Learn about composting day according to the Interwebs. I would tell you that I would get back to you on the 29th when I return. But odds are I won’t. I’ll probably spend my first few days back digging out of the flaming dumpster fire that will be my inbox. So I’ll get to you sometime after the 29th.

Was this out of office message too long? Yes. Are you still reading? I know you are.

Have you seen any great out of office messages? Share them in the comments!

About Kris Prusynski

Kris works on the Commercial Marketing team at TDS Telecom and helps TDS achieve their online objectives through digital marketing and website optimization. She has worked in the digital marketing space for over 15 years, in product categories as diverse as shoes, banking, beds and pig farming supplies (really!). Kris has both undergraduate degrees and an MBA from the University of Wisconsin - Madison and therefore bleeds Badger red. She’s a veteran blogger on topics ranging from digital marketing to Wisconsin fish frys to the sweet necessity of ugly office sweaters. Nowadays, you’re more likely to find her on Twitter or Google+ trying to decipher the mysteries of A Song of Ice and Fire. In her spare time, you can find Kris kayaking, hanging out at the dog park, or thinking about lawn care.

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